Privacy Policy.

1. What we collect

We only ask for what we need to answer your question, run your diagnosis, and deliver the work you hired us for.

Information you give us

• Contact details: name, business name, email address, phone number, and mailing address when you book a diagnosis, call, or fill out a form.
• Business information: details about your marketing, customers, offers, budget, and goals that you share so we can advise you.
• Client files and access: assets, lists, or platform access you provide during an engagement.
• Payment details: handled by our payment processor. We do not store full card numbers on our own systems.

Information collected automatically

• Device and browser type, approximate location from IP address, pages viewed, referring site, and time on page.
• Interactions with our emails, such as opens and link clicks.

2. How we use it

• To respond to inquiries, schedule your free diagnosis, and follow up on it.
• To deliver, manage, and improve the consulting and marketing services you've engaged us for.
• To send invoices, receipts, and service-related notices.
• To send marketing tips, offers, and updates, but only where you've opted in, and always with an unsubscribe link.
• To understand which pages and campaigns work, and improve this site.
• To meet legal, tax, and accounting obligations, and to protect against fraud or misuse.

We do not sell or rent your personal information, and we do not share it for cross-context behavioral advertising.

3. Cookies & analytics

This site uses cookies and similar technologies for two purposes, and only these two:

• Essential: needed for forms, booking, and security. These can't be switched off without breaking the site.
• Analytics: aggregate reporting on which pages people read and how they arrived, so we know what's worth writing. This tells us about traffic patterns, not about you personally.

If we ever run paid advertising campaigns that place tracking tags on this site, we will update this policy and say so here before those tags go live.

You can block or delete cookies at any time in your browser settings, and most browsers also let you refuse them outright. Some parts of the site may not work as intended if you do. We don't use cookies to build advertising profiles about you, and we don't sell or share what they tell us.

4. Who we share with

We share information only with service providers who help us run the business, and only as far as they need it:

• Website hosting, CRM, scheduling, and email platforms.
• Analytics providers, and advertising platforms where we run campaigns on your behalf.
• Print and direct-mail vendors, where mail is part of your plan.
• Payment processors and our accountants.
• Professional advisers, or authorities where the law requires it.

If our business is ever sold or merged, information may transfer as part of that transaction, subject to this policy.

5. Calls, email & texts

If you give us your phone number, you agree we may contact you about your inquiry or engagement by phone, email, or text message. Message and data rates may apply, and message frequency varies.

Reply STOP to any text to opt out of texts, or HELP for help. Use the unsubscribe link in any marketing email to opt out of marketing email. Opting out of marketing doesn't stop essential service messages about active work, such as invoices or scheduling.

Consent to marketing messages is never a condition of buying anything from us.

6. Your choices

You can ask us at any time to:

• Tell you what personal information we hold about you.
• Correct anything that's wrong or out of date.
• Delete your information, where we're not required to keep it.
• Stop sending you marketing.
• Provide a copy of your information in a portable format.

Email or call us using the details below and we'll respond within the time the law allows. We may need to verify your identity first, and we won't discriminate against you for making a request.

7. Texas privacy rights

We are based in Plano and most of the people who contact us are in Texas, so the Texas Data Privacy and Security Act (TDPSA) applies to how we handle your information. If you are a Texas resident, you have the right to:

• Confirm and access the personal data we hold about you.
• Correct anything we have recorded wrongly.
• Delete the personal data you have given us, subject to what we must keep for tax and legal records.
• Get a copy of your data in a portable, machine-readable format.
• Opt out of targeted advertising, of any sale of personal data, and of profiling used to make decisions with a legal or similarly significant effect on you.

We do not sell your personal data

We have never sold personal data for money and we do not intend to. We do use advertising and analytics tools that set cookies, and under Texas law sharing data with those tools for targeted advertising can count as a "sale" even when no money changes hands. You can opt out of that in two ways: email us using the details below, or turn on a universal opt-out signal such as Global Privacy Control in your browser, which we honour automatically.

How to make a request

Email [email protected] with the subject line "Texas privacy request", or call 817-616-5155. We will respond within 45 days, and may take a further 45 days for complicated requests if we tell you why. We may need to verify your identity first, and we will not charge you or treat you differently for asking.

If we say no

You can appeal any decision by replying to our response within 30 days. We will review it and write back within 60 days. If we still say no, you can complain to the Texas Attorney General at texasattorneygeneral.gov.

If you live outside Texas, write to us anyway. We handle every request the same way rather than checking which state you are in first.

8. Retention & security

We keep information for as long as we're working with you, and afterward only as long as we need it for legal, tax, and record-keeping purposes, then we delete or anonymize it.

We use reasonable administrative and technical safeguards to protect your information, including limited access and reputable vendors. No system is perfectly secure, so we can't guarantee absolute security of anything transmitted over the internet.

9. Other terms

Children

Our services are for business owners. We don't knowingly collect information from anyone under 13. If we learn we have, we'll delete it.

Third-party links

This site links to other websites and tools we don't control. Their privacy practices are their own, so please read their policies.

Changes to this policy

We may update this policy as our business or the law changes. The effective date at the top will always tell you which version you're reading. Material changes will be posted here.

10. Contact us

Questions about this policy, or want to make a request? Talk to a human: